Running on Cargo
Scroll to top ↑
Alfonso Ponce de Leon
✕ Index
Tirate a un pozo
— A very free and personal interpretation for an article on what would happen if we were to dig a hole straight through our planet. An art & science collaboration...
Personal Illustration Digital art
Brandagency
— The brief consisted on a few but concise points about this new company: Brandagency is a strategic partner in brand image. Aside from that, the client...
Branding Logo Art direction
Iturria Foundation
— Ignacio Iturria is one of the contemporary Uruguayan artists with the greatest projection and renown both nationally and internationally. In 2013, he decides to...
Branding Logo Stationery Art
1:1 / 8
— A small collection of illustrations made quickly and with only two restrains: an 8 color pallette and a square canvas. An excersise on...
Illustration Graphic design Digital art Personal
TL300 Brochure
— TL300, a local logistics company specializing in forest, biomass and special loads, commissioned me to generate an image bank to use in various upcoming materials,...
Graphic design Branding Print
Catering Photo Shooting
— Art Direction for the catering company's latest ad campaign.
Photo Art direction Food
Another day on earth
— Compositions made on another day on earth. // Self contained linear (2d) cyclic (3d) time, isolated and represented as perceived from larger scale...
Illustration Digital art Personal
Aqualung
— The deep sea explorations of a custom suited, unnamed research team. Personal exhibition held in July 2014 in SUBTE Centro de exposiciones museum in Montevideo,...
Illustration Art Personal
Ponce de Leon Architects
— Ponce de León Architects is a firm established in the year 2004 but having now more than 25 years of experience and over 1 500 000 m2 built in seven countries. ...
Logo Branding Web Stationery Naming Architecture
Personal business cards
— These personal business cards were made with letterpress, using 2mm kraft cardboard. Two direct inks plus a third one with four variations where used to create a...
Stationery Letterpress Print Branding Personal
Birds
— Last summer I was commissioned to design this beautiful project on a private residence. The main theme, both on the poems and on the residence's interior design,...
Spatial Private
Buildings
— Illustrations made for Ponce de Leon Architects synthesizing several of their most recent projects.
Illustration Architecture
Elena Tejeira Catering Art
— Elena Tejeira is a company specializing in event catering services. Throughout its more than 20 years of existence, it has positioned itself as an exemplary brand...
Logo Branding Stationery Packaging Food
Exordio Brand Identity
— Exordio is an Argentinian fashion brand, aimed at 30-50 aged women. I was commissioned for the redesign of its brand identity, along with the art direction of their...
Branding Logo Fashion Art direction Photo
Exordio AW14 Campaign
— Exordio is an Argentinian fashion brand, aimed at 30-50 aged women. I was commissioned for the redesign of its brand identity, along with the art direction of their...
Photo Art direction Branding Fashion
Morro de São Paulo
— Photo impression of Morro de São Paulo. 35mm lomo film ISO 400
Photo Personal
Armonie - Architecture & Design
— Armonie - Architecture & Design is, firstly, a furniture and interior design store. But it is also an architectural, design and drafting firm which focuses on...
Branding Logo Web Stationery Architecture Naming Design
Sage - Luciano Supervielle
— Start and Ending credits design for Luciano Supervielle's Sage clip: Zizou. Direction: Camila González. Cinematography: Matías Lasarte Supervielle - Sage...
Typography Music
Cheesy physics
— Figs. 1 & 2 Exemplified plausible implications of relativity theories on common situations. Not to scale.
Illustration Personal
Insol
Illustration Personal
Aspen website
— Aspen is a financial services company present in the Uruguayan market since 1994. With branches in Montevideo, Colonia del Sacramento, Punta del Este and La Barra...
Web Financial Branding
Diuca
— Diuca, a national brand specializing in the design and handmade manufacture of leather and felt accessories. ----- Diuca, una marca nacional especializada...
Branding Logo Fashion
Uruguay vs Colombia - Brazil World Cup 2014
— Analog photo impression of Uruguay's final match in Brazil FIFA World Cup 2014. Uruguay lost against Colombia in the mythical Rio de Janeiro's Maracaná...
Photo Personal
Trufas del Uruguay
— Trufas del Uruguay is a project by young entrepreneurs approved by the ANII (National Investigation and Innovation Agency), the object of which is to introduce the...
Logo Branding Production
Mini
— Tiny doodles for mini thoughts. Serie fed through Instagram.
Illustration Personal
See
— "See" series. Ink on paper. Vectorized.
Illustration Personal
Gringo
— Meet Martin. He is an American-Uruguaian-raised and currently Canada-based film and commercial freelance producer. Starting out anew in Montréal, he needed...
Branding Logo Illustration TV
Art exhibition invitation
— The exhibition “Desde las Entrañas” (From the Gut) by Nelson Ramos was held for the opening of the Iturria Foundation at its headquarters in Carrasco. The...
Print Art
Posters
— A selection of several posters made for Guachass and Dejavu (local bands), as well as for Paullier & Guaná Pub. ----- Una selección de afiches realizados...
Poster Illustration Music
iCoffee
— A coffee shop adapted to the urban pace of work. The project for iCoffee consisted in developing the logo, mark and color parameters, searching for the balance...
Logo Branding Food